We took note of the emerging trend of families getting creative and putting their own twist on the holidays from Elf on the Shelf hijinks on Pinterest to Christmas light displays set to dubstep remixes on YouTube. With #MyKindOfHoliday we wanted to inspire, celebrate and encourage them to share their modern yuletide traditions.

We created 18 spots in total, each highlighting a quirky way to do the holidays right. Each was set to the tune of original music and lyrics we created alongside the Grammy-awarded music producer Dave Sardy.